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THE CHALLENGE
Your target audience has a challenge.
You have the solution.
So why aren't they converting?
Because a great product isn't enough. Consistent, intentional storytelling throughout every step of the customer journey is what turns interest into loyalty.
01
The story breaks down
Your messaging is inconsistent across channels. Prospects can't tell who you are or why you're different.
The journey isn't mapped
You don't know where customers fall off or why. Without that clarity, every campaign is simply a guess.
02
03
Strategy & execution are siloed
Big ideas never fully translate into what customers actually experience. The gap between vision and reality costs you.
SERVICES
What I do
A Marketing Operations Strategist combines strategy, customer experience, storytelling, and process optimization to align your marketing and business goals. It's about solving problems, streamlining processes, and crafting a story that resonates at every step of the customer journey.
Customer Journey Mapping
Diagnose where the story breaks down. From first impression to loyal customer. By speaking with real customers, studying the data, and immersing in the business, we build a clear picture of where the gaps are and what to do about them.
Marketing & Communication Strategy
Brand positioning, messaging architecture, and the narrative that runs through every channel. We go deep with your brand before saying anything — so when we do, it lands. This is the foundation everything else is built on.
Content & Campaign Execution
Once the strategy is in place, we roll up our sleeves. Email sequences, newsletters, ebooks, social content, onboarding programs — I write and build the assets that bring the strategy to life, visually and editorially.
Operational Process Design
Onboarding flows, client resource guides, internal playbooks, and communication frameworks. I help businesses run more smoothly and retain customers longer by building the operational infrastructure that makes great experiences repeatable.
THE PROCESS
How I work
I don't arrive with a playbook. I arrive with curiosity. Every engagement starts the same way. By asking the questions.
01
Immerse
Learn your business inside and out. Your team, your product, your goals, and your market.
01
Understand
I talk to your customers. Their language, challenges, and moments of delight are the real brief.
02
03
Strategize
I build the story, map the journey, and design the strategy that aligns your brand to your audience.
04
Execute
I bring it to life — through content, campaigns, process systems, and communication frameworks.
You're doing all the right things.
So why aren't more customers saying yes?
It's a simple equation.
Your audience has a challenge, you have the solution.
Yet, they still aren't converting.
Why?
Because the path between those two things is broken.
When marketing, sales, and client experience aren’t aligned, the customer journey becomes confusing. And confused customers don’t convert.
You have the vision.
Let us help you build the map.
When the customer journey isn't intentional, growth becomes unpredictable.
That's the puzzle I solve.
Erin is a rock star and simply a wonderful person. She was a go-getter with all of her accounts. Clients loved her, and she always had an optimistic attitude – with a smile. She understood how to manage accounts and the importance of our company making a profit. I have tried to hire her back many times to no avail. Let me know if you make her an offer. I will top it. ;-)
Mark Wyatt, Founder & CEO, Agency Creative
Erin is an enthusiastic team player who knows how to get the job done. She has exciting and trendy ideas and is not afraid to pull up her sleeves and help out where needed. She is a pleasure to be around and is loyal to the core. She is reliable and her organizational skills are top notch! Anyone would be lucky to have Erin on their team!
Liz Doherty Kelly, Director of Events, Hologic
Erin is a highly accomplished and collaborative professional who consistently delivers exceptional results. Her reliability and dedication are unparalleled...Her approach to work fosters a strong sense of partnership, inclusion, and collaboration. I observed firsthand her innovative capacity to drive success within a rapidly evolving company. Erin brought a fresh perspective to customer adoption initiatives and developed a clear, actionable approach to marketing and brand management.
Allyson Ragonese, Director Client Experience, SalesBoost
Erin brings a unique blend of strategic initiative, client-focused communication, and operational expertise that drives impactful results. She excels at cultivating strong relationships and distilling complex information into clear, value-driven strategies. She is known for her commitment, personable, and proactive style, fostering collaboration across teams. Erin's dedication to excellence and her innovative, client-focused mindset make her an invaluable asset to any organization.
Chief Revenue Officer
Her ability to translate complex concepts into actionable strategies was particularly impressive.
Director of Client Experience & Strategy
Our Clients
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ABOUT ME
Who I am
With over a decade of experience across brand strategy, event marketing, and customer experience, I've learned that the most powerful thing you can do for a business is simple: Understand it deeply. Not just the product. But the people who use it, the moments that matter, and the story that ties it all together.
I've built brand positioning from the ground up, managed 50+ concurrent events, rebuilt onboarding programs that transformed how customers understood and adopted a product, and developed content systems that gave small teams a big voice.
I'm a natural puzzle-solver who thrives in small teams and startup environments. I like to lead strategy, roll up my sleeves when it counts, and build relationships that go beyond the transaction.
Success isn't just about offering the best product or service. It's about creating a seamless customer journey from the first interaction to a lasting relationship.
White Peaks Marketing
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